Crunchyroll President Rahul Purini on how anime took over the world

Today, I’m talking with Rahul Purini, the president of Crunchyroll, a streaming service focused entirely on anime — and really, the biggest anime service still going. Rahul has a long history with anime: he spent more than seven years at Funimation, a company that started in the 90s to distribute Dragon Ball Z to US audiences, before getting the top job at Crunchyroll. Anime might seem like niche content, but it’s not nearly as niche as you might think – our colleagues over at Polygon just ran a huge survey of anime viewers and found that 42% of Gen Z and 25% of millennials watch anime regularly. And Crunchyroll is growing with that audience — like most entertainment providers, the service absolutely exploded during the pandemic, going from 5 million paying subscribers in 2021 to more tha