#184 Isadore Sharp (Four Seasons)

What I learned from reading Four Seasons: The Story of a Business Philosophy by Isadore Sharp.----Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes---- [0:01] When I built my first hotel I knew nothing about the hotel business. [4:28] He refused to settle for the pragmatic dictum of maturity. Issy also skipped skepticism and "Let's be sensible." People said he was naïve, with a kind of glandular optimism. Perhaps. But as it turned out naïveté served him well.  [6:32] Early on he made some audacious statements that sounded like pipe dreams. He told me once that his aim was to make the name Four Seasons a worldwide brand, synonymous with luxury, like Rolls-Royce . [8:39]Once, when Dad was excavating a basement with