#207 Claude Hopkins (Scientific Advertising)
FoundersWhat I learned from reading Scientific Advertising by Claude Hopkins. ----Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com---- Individuals come and go, but they leave their records and ideas behind them. These become a guide to all who follow. Genius is the art of taking pains. The best ads ask no one to buy. That is useless. The best ads are based entirely on service. They offer wanted information. They site advantages to users. Remember the people you address are selfish, as we all are. The care nothing about your interests or your profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising. Ads say in effect, “Buy my brand. Give me the trade you give to others. Let me have the money." Th
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