A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
Lenny's Podcast: Product | Growth | Career April Dunford is a speaker, mentor, podcaster, best-selling author, and beloved returning guest to the show. Last year, she joined me on the pod to discuss product positioning and differentiated value. Today, April offers invaluable insights from her latest book, Sales Pitch: How to Craft a Story to Stand Out and Win. We go deep on the art of effective pitching and selling, and April shares the specific framework she’s used to successfully pitch products at companies like Google, IBM, Postman, and Epic Games. Together we discuss:• Tactical advice on pitch creation and testing• Real-life examples of companies transforming their narratives into successful sales strategies• How to combat customer inaction• How to become your prospect’s guide in their buying journey• The importance of diff
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