The ultimate guide to product-led sales | Elena Verna
Lenny's Podcast: Product | Growth | CareerBrought to you by Linear —The new standard for modern software development | Braintrust —For when you needed talent, yesterday | Rows —The spreadsheet where data comes to life— Elena Verna is a leading growth expert with over 15 years of experience in tech. She was SVP of Growth at SurveyMonkey and interim CMO at Miro, where she built high-performing teams that drove significant growth. She recently served as interim Head of Growth at Amplitude and currently advises and is a board member for early-stage startups. In today’s podcast, we discuss:• What product-led sales is• How product-led sales differs from product-led growth• Unpacking common acronyms: PQAs, PQs, PQLs, and MQLs• When and how to consider investing in PLS• Metrics for identifying qualified accounts• The team, data, and t
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