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    Top lessons from 12 years of building and selling a 7-figure PLG business

    Top lessons from 12 years of building and selling a 7-figure PLG business

    ProductLed Podcast

    Discover the secrets to building and scaling a bootstrapped product-led business to seven-figure success. Our guest is Elie Khoury, the founder and CEO of Woopra, a company specializing in customer journey and product analytics.  Elie shares the nuances of when a product-led model makes sense (and when it doesn't), emphasizing the importance of swiftly establishing the perception of value. He also sheds light on AI's role in driving product-led growth strategies. Key Takeaways: [01:40] Strategic product-led evolution [07:50] AI Integration for quick value [15:00] AI as the next UI/UX iteration [18:00] Data control and AI [20:20] Reflecting on mistakes and learnings [28:45] Future of AI and product-led businesses About Elie Khoury: Elie is a product-first CEO who
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