EP #104 - Lukas Stuber: Q&A - Data Driven Marketing In 2020
Swisspreneur Show Timestamps:
3:54 - Most relevant digital marketing channels
13:50 - How do you know you're on the right track?
19:33 - Talking budget
31:15 - When should you switch to an offline marketing channel?
38:41 - Best tool setup
About Lukas Stuber:
Lukas Stuber is the Managing Director of Dept, a digital agency. Previously, he had founded Yourposition, a digital marketing agency specialized in search engine optimization, which was acquired by Dept in 2018. In 2004, Lukas published the book “ Suchmaschinen Marketing ” (search engine marketing) and became known as one of the pioneers of this field in Switzerland. He also serves as a lecturer on the topic at several Swiss universities such as University of St. Gallen and Lucerne University of Applied Sciences and Arts.
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